Hong Kong launches “Holiday at Home” campaign to promote domestic tourism
The Hong Kong Tourism Board (HKTB) has launched a new “Holiday at Home” campaign, with the aim of encouraging residents to be a tourist of their own city and rediscover the beauty of Hong Kong with a new perspective.
HKTB Chairman Y K Pang said: “Due to the continued stringent travel restrictions and quarantine measures implemented by the Hong Kong Government and other governments around the world, the number of visitor arrivals to Hong Kong remains at a very low level. Provisional data show only around 8,100 arrivals in May, nearly a 100% decrease year on year. The HKTB’s strategy to revive Hong Kong tourism begins with revitalising the local market. By encouraging local tourism, we hope to rebuild the city’s vibrant atmosphere and give the world a positive impression so that visitors will feel confident about coming to Hong Kong again.”
The “Holiday at Home” campaign provides locals with a wealth of information on travelling around Hong Kong, including
1) Insiders’ Guides: more than 100 recommended points of interest, many of which are lesser-known venues and activities;
2) One-stop Dining, Shopping and Entertainment Offer Platform: over 10,000 offers from across the territory more will be added to the list;
3) Spend-to-redeem local tours: local residents can redeem local tours through spending.
The campaign will be rolled out in phases and the HKTB hopes to inject new ideas to it continuously in the coming few months.