Rajasthan minister initiates turban challenge on Twitter to promote tourism

Rajasthan tourism

Rajasthan’s state tourism minister Vishvendra Singh has initiated a safa (turban) challenge on Twitter, generating interest from politicians across India. State’s deputy chief minister Sachin Pilot and other leaders have responded to the challenge.

The minister said the challenge on Twitter is intended to promote Rajasthan’s culture and heritage, on the global stage.

“#SafaWithTwitter to promote Rajasthan globally. Upload your photo wearing a Safa,” the tweet said. As a response Sachin Pilot posted a recent video of his wrapping a long turban from his Rajasthan diaspora summit in London.

“We are committed to promoting tourism in Rajasthan and why not promote it with a symbol which stands for Rajasthan world over – the traditional turban. I have been overwhelmed by the response and hope that it becomes a global trend in the coming days.” Vishvendra Singh said.

The trend started by tourism minister Vishvendra Singh caught on not only with the Congress leaders in Rajasthan, but few from Haryana and Madhya Pradesh have also jumped in. Ruparam, the congress MLA from Makrana, put up a picture in traditional rural dress of Rajasthan – complete with a dhoti, kurta and safa. Ramniwas Gawariya, the Congress MLA from Parbatsar in Nagaur, lauded the concept and uploaded his picture also. “It is a nice initiative which will promote Rajasthan tourism both domestically and abroad,” Gawariya said.

“This is an invitation for people to come to Rajasthan and witness the vibrant colours we have to offer. We would continue to use the new age tool to promote Rajasthan tourism,” Vishvendra Singh said.