AHLA and Google team up to meet demands from healthcare workers

The American Hotel and Lodging Association (AHLA) has announced a new collaboration with Google to expand the industry’s efforts to meet the continued demand from first responders and healthcare workers for accommodation in hotel rooms.

This joint effort comes two months after the launch of American Hotel & Lodging Association’s (AHLA) ‘Hospitality for Hope’ an initiative designed to match emergency and healthcare workers who require temporary housing in hotels during this unprecedented health crisis. More than 17,000 properties across the country volunteered to serve their communities and participate in the programme.

The initiative was designed to boost collaboration between the hotel industry and local, state and federal governments to meet the demands of COVID-19. With this new partnership with Google, hotel owners are offering discounts or special accommodations for frontline or essential workers.

“Our industry is centred around taking care of people and this crisis is no different. Central to every community, hotel employees have risen to the occasion in record numbers to support those putting their lives on the line to care of others,” said Chip Rogers, president & CEO of AHLA.