Artificial Intelligence essential to promote personalized travel facilities: ICTT 2019

Traditional travel agencies need to employ Artificial Intelligence (AI) that must filter into medium-level companies as well, a global summit said here today even as it took note of how influencers in tourism manage information using sophisticated and innovative methods to serve the needs of consumers and breathe new vitality in the hospitality industry.

Speakers at the International Conference on Tourism Technology (ICTT) 2019 highlighted the ways of using AI to offer personalization of guests in the hospitality industry along the whole travel process, while a couple of other sessions dealt with the importance of successful digital campaigns to attract the target audience.

The September 26-27 ICCT, organised by Association of Tourism Trade Organisations, India (ATTOI) in association with the Kerala government’s Department of Tourism, saw delegates discussing ways to catch up with improved technology that is defining advancements in tourism the world over.

At a session titled ‘Artificial Intelligence and Travel Revolution’, Europe-based expert Hannes Losch said the implementation of AI, which uses machines to simulate cognitive functions of the human mind, “is all about personalization of knowing your customer.”

The use of AI is already in vogue in food and beverage (F&B) segment in several parts of the world, while service automation has been pushed to its limits, added the speaker, known for his eminence in developing intelligent analytics and business intelligence solutions.

Of late, the cruise industry, too, is resorting to AI, said Losch, who is founder of Limendo, a technology and consulting company based in Bolzano of South Tyrol in Italy. He had served as a management consultant at A.T. Kearney in Zurich with a focus on corporate strategy.