Brian to speak about How innovation in tourism is driving economic & jobs growth at ICTT 2019

Travel and tourism generated 10.4 percent of the world’s total economic activity in 2018. According to Gloria Guevara, WTTC’s president, travel and tourism now is responsible for creating one out of every five new jobs worldwide. WTTC said in one of its reports that it is expecting travel and tourism to generate 100 million new jobs worldwide over the next 10 years, which would push the total number of people working in travel and tourism to 421 million by 2029.

Brian Marrinan, Managing Partner at Journey Partners, will speak on How Innovation in Travel and Tourism is Driving Economic and Jobs Growth at the International Conference on Tourism Technology, organized by Association of Tourism Trade Organizations, India. Brian will be speaking at ICTT 2019 on September 27, on the World tourism Day, at Le Meridian, Kochi.

Journey Partners is an organisation which creates pathways for organisations to innovate through their people. They design and deliver programmes which encourage innovation, intrapreneurship and entrepreneurship, making the best possible use of people both inside and outside an organisation.

The third edition of ICTT, organized by ATTOI, in association with Kerala Tourism, aims at helping the players of tourism industry to stay abreast with the latest technology through effective usage of digital and social media platforms. Around 10 subject experts across the globe will offer their insights on 10 different topics related to online promotion of the business.

The two-day long event will begin on September 26, 2019 and will be concluded on September 27, on the World Tourism Day. Around 500 delegates including tour operators, hoteliers, resort owners, homestays, SEO (search engine optimization) companies, software firms, social media marketing companies and bloggers, are expected to attend the conference at Le Meridian hotel, Kochi.

The topics include: Impact of influential marketing in tourism by Ellie Shedden, Australia; Artificial intelligence and travel revolution by Losch, Italy; Secrets of search Engine Rankings by David Carollo, Singapore; How to do social media tourism promotion to get Chinese tourists? by Richard Matuzevich, China; Tips to become a good digital photographer? by Shane Dallas, Kenya; How to create a good story about your brand? by Jen Morilla, USA; How innovation in travel and tourism is driving economic and jobs growth by Brian Marrinan, Ireland; How to create an attention grabbing content/blog? by Heather Heuman, USA; How to use YouTube for destination promotion by Jessica Dante, UK; Program tips for improving E-A-T SEO by Sean Patrick Si, Philippines and Instagram and growth strategies by Isabel Mosk, Netherland.

Registrations are ongoing, with details available on