Jen Morilla to discuss about ‘Creating a good story about your brand’ at ICTT 2019

We all know content is the king. Creating good content/story for the brand will help you attract more people towards your brand/business. But, how do you develop good content? Impact-driven traveller and social entrepreneur, Jen Morilla will discuss about ‘Creating good story about your brand’ at the International Conference on Tourism Technology, organized by Association of Tourism Trade Organizations, India. Jen will be speaking at ICTT 2019 on September 27, on the World tourism Day, at Le Meridian, Kochi.

Jen aims to speak to the Millennial Market through storytelling and cause marketing. Whether through branding, marketing strategies, or social media, she thrives in mentoring organizations through their storytelling bridge and branding experience.

The third edition of ICTT, organized by ATTOI, in association with Kerala Tourism, aims at helping the players of tourism industry to stay abreast with the latest technology through effective usage of digital and social media platforms. Around 10 subject experts across the globe will offer their insights on 10 different topics related to online promotion of the business.

The two-day long event will begin on September 26, 2019 and will be concluded on September 27, on the World Tourism Day. Around 500 delegates including tour operators, hoteliers, resort owners, homestays, SEO (search engine optimization) companies, software firms, social media marketing companies and bloggers, are expected to attend the conference at Le Meridian hotel, Kochi.

The topics include: Impact of influential marketing in tourism by Ellie Shedden, Australia; Artificial intelligence and travel revolution by Losch, Italy; Secrets of search Engine Rankings by David Carollo, Singapore; How to do social media tourism promotion to get Chinese tourists? by Richard Matuzevich, China; Tips to become a good digital photographer? by Shane Dallas, Kenya; How to create a good story about your brand? by Jen Morilla, USA; How innovation in travel and tourism is driving economic and jobs growth by Brian Marrinan, Ireland; How to create an attention grabbing content/blog? by Heather Heuman, USA; How to use YouTube for destination promotion by Jessica Dante, UK; Program tips for improving E-A-T SEO by Sean Patrick Si, Philippines and Instagram and growth strategies by Isabel Mosk, Netherland.

Registrations are ongoing, with details available on