Festival and Events

ICTT 2019 to discuss on how to tap Chinese tourists to Indian markets

The Association of Tourism Trade Organisations, India (ATTOI), in association with Department of Tourism, Government of Kerala, is all set to host the International Conference on Tourism Technology (ICTT) in Kochi to address the challenges related with technology faced by Indian tourism and hospitality industry. The third edition of ICTT will have a separate session on attracting Chinese tourists to Indian destinations, especially Kerala. Richard Matuzevich from China will speak on the topic ‘How to do social media tourism promotion to get Chinese tourists?

“In recent years, the people of China have begun to travel more and more. In 2017, more than 131 million Chinese tourists travelled across the globe, spending about $115 billion overseas. The percentage of Chinese tourists traveling out of China continues to rise by 17% to 20% each year and is expected to continue to increase considerably, according to the China Tourism Academy. It is also estimated that there will be around 200 million Chinese traveling abroad by 2020. Though we have a small number of Chinese tourists visiting our destinations, we have not been able to tap the market. There are big changes in the China travel market, which also means big opportunities for marketers. This years’ ICTT will have a separate session on attracting Chinese tourists to Kerala, which is going to be a very informative session for the tour planners and hospitality/tourism players,” said Anish Kumar P K, Convenor of ICTT 2019 and Past President, ATTOI.

The third edition of ICTT aims at helping the players of tourism industry to stay abreast with the latest technology through effective usage of digital and social media platforms. Around 10 subject experts across the globe will offer their insights on 10 different topics related to online promotion of the business.
The two-day long event will begin on September 26, 2019 and will be concluded on September 27, on the World Tourism Day. Around 500 delegates including tour operators, hoteliers, resort owners, homestays, SEO (search engine optimization) companies, software firms, social media marketing companies and bloggers, are expected to attend the conference at Le Meridian hotel, Kochi.

The topics include: Impact of influential marketing in tourism by Ellie Shedden, Australia; Artificial intelligence and travel revolution by Losch, Germany; Secrets of search Engine Rankings by David Carollo, Singapore; How to do social media tourism promotion to get Chinese tourists? by Richard Matuzevich, China; Tips to become a good digital photographer? by Shane Dallas, Kenya; How to create a good story about your brand? by Jen Morilla, USA; Emerging platform for Startups in tourism products; How to create an attention grabbing content/blog? by Heather Heuman, USA; How to use YouTube for destination promotion by Jessica Dante, UK; Program tips for improving E-A-T SEO by Sean Patrick Si, Philippines.

Registrations are ongoing, with details available on http://www.icttindia.org