Kerala Tourism ties up with E Factor, Social Street for Boat League

Kerala Tourism has signed a Memorandum of Understanding (MoU) with a consortium represented by E Factor Entertainment and The Social Street (AMP Communications) for the development, branding, promotions, marketing and revenue generation activities of the Champions’ Boat League (CBL). The consortium will be responsible for the developmental exercise of the league for the next five years starting 2019 until 2023.

The Champions’ Boat League is slated to start on August 10, 2019 with the prestigious Nehru Trophy Boat Race in Alappuzha and end with the President’s Trophy Boat Race in Kollam on the State Formation Day (November 1). There will be 12 races during the intervening weekends which will kick-off at Punnamada Lake in Alappuzha, followed by competitions in the districts of Kollam, Alappuzha, Kottayam, Ernakulam, Thrissur and Malappuram. The races will conclude with the President’s Trophy at Ashtamudi Lake in Kollam.

“Champions Boat League will help create some very unique tourism products around the sport. There is a lot of excitement amongst the travel fraternity and they are looking forward to the maiden edition of CBL. The consortium partners Social Street are already working with international counterparts to create the brand identity for the League,” said Samit Garg, Founder and Director, E-Factor.

The first-ever Champions’ Boat League has been modelled on the lines of a league format spanning three months starting August 10 with the Nehru Trophy Boat Race in Alappuzha. Kerala Tourism has initiated this new project with an aim to make the celebratory races a world-class experience for tourists and to create an international sporting atmosphere for participating clubs and their oarsmen. Nine teams will be formed initially who will then run the 12 races during the season to compete for the League.