MakeMyTrip unveils new campaign with Alia Bhatt & Ranveer Singh

MakeMyTrip has launched its new ad campaign with brand ambassadors – Ranveer Singh and Alia Bhatt. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it for leisure or business travel to ensure a convenient, hassle-free experience. With its popular brand ambassadors, the ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.

“There is no one-size-fits-all when it comes to hotel choices for Indians – whether you are travelling for business or are holidaying with family – your needs and peeves differ. As India’s one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign,” said Saujanya Shrivastava, Group CMO, MakeMyTrip.

“The tonality of the new campaign will be different from what we have been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun,” said Hemant Misra, MD, MagicCircle.