Jordan Tourism Board honored for Marketing Excellence in ME Campaign of the Year
Jordan Tourism Board has been recognized by Expedia Group Media Solutions, the digital advertising organization of Expedia Group, as a winner for ‘Middle Eastern Campaign of the Year’ category. Presented at ITB Berlin, Europe’s largest travel trade show, Expedia Group Media Solutions’ annual partner awards recognize partner campaigns that demonstrate innovation, creativity and achievement in travel marketing.
The Jordan Tourism Board leveraged its strong relationship with Expedia Group Media Solutions to promote new Ryanair flight routes from 10 different Eastern European countries, including Belgium, Greece and Romania. Routes to Amman and Aqaba were promoted on Hotels.com in these locations, resulting in strong engagement and increased lift in the target markets.
“We are very excited to be receiving this award, which highlights not only the importance of our partnership with Expedia over the years but the innovation and creativity in which Jordan can be portrayed in international digital marketing campaigns and the impact that can have on the destination. We look forward to more successes with Expedia in the future,” said Her Excellency Majd Shweikeh, Minister of Tourism and Antiquities and Chairwoman of the Jordan Tourism Board.
“This campaign and award further solidify Jordan’s position as destination of choice in international markets that is now more accessible than ever with new Low Cost Carrier routes operating into Jordan every year. Our ability to partner with Expedia and produce these results highlights the efficacy of our campaigns and we hope that we continue on this path to continued success in the years to come,” said Dr Abed Al-Razzaq Arabiyat, Managing Director at the Jordan Tourism Board.
“This year’s EMEA Partner Award winners push the boundaries of travel marketing with creativity, sophistication, targeting and insights-led strategies,” said Wendy Olson-Killion, global vice president at Expedia Group Media Solutions. “The winning campaigns showcase how brands from around the world can come to life on our travel platforms to successfully increase brand awareness, shift perceptions or drive demand.”
Jordan Tourism Board was one of eight brands recognized by Expedia Group Media Solutions in Europe, the Middle East and Africa.