Malaysia hopes to attract 30 million tourists via ITB Berlin participation

Malaysia is expecting that its participation in the International Tourism Bourse (ITB) in Berlin from March 6-10 will help it reach the target of attracting 30 million tourists by 2020.

“I believe Malaysia’s cultural uniqueness is a big draw for the European market,” said Tourism, Arts and Culture Minister, Mohamaddin Ketapi, highlighting the increase in the number of renowned hotel property brands opening in Malaysia.

“Several established hotel brands have ventured into Malaysia for the first time recently, while some of them are poised to enter the market in the near future. We are pleased that brands such as Double Tree, Hilton, Marriot, Anantara, Westin, Mercure, Sheraton, W, St. Regis, Four Seasons, Hyatt and others see the value of Malaysia for their business expansion and investments,” said Mohammadin.

“Having Malaysia as our official partner country this year will enhance the important cultural links and engender more awareness and appreciation, both for us of their culture and traditions, and for them of ours,” said Head of ITB Berlin, David Ruetz.

Visitors to ITB Berlin will have the opportunity to experience Malaysia’s architecture, local food, and cultural performances. The country’s colourful national cultural troupe, through music, songs and dances, will depict an hour-long performance during the gala opening.