Rajashan Tourism reverts its tourism slogan to ‘Padharo Mhare Desh’
Rajasthan’s newly elected Congress government reverts its old tourism slogan ‘Padharo Mhare Desh’ (Welcome to our land), which was changed by the previous BJP government to ‘Jaane Kya Dikh Jaye’ (You never know what you might see) in 2016.
The Congress government has rolled back the previous government’s decision with an order issued on 25th January 2019. The state Tourism Department has also added ‘Rajasthan – The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’
“Padharo Mhare Desh is Rajasthan tourism’s traditional logo and connects with the state’s tradition and culture. Changing it to ‘Jaane Kya Dikh Jaye’ (JKDJ) makes no sense. The previous government spent a huge amount of money for the new slogan just to oblige an advertising firm,” said Vishwendra Singh, state Tourism Minister.
“To make foreign tourists feel welcomed and connected, the department is seeking suggestions from people for a slogan in English through online and by word of mouth,” addes Singh.
The minister stated that the new government’s tourism policy, as promised in the manifesto, would be ready in another 20 days and would focus on tourists, facilities, services.
The Minister said a joint committee has been constituted of Rajasthan Tourism Development Corporation (RTDC) officials and member from employees union to identify properties which need to be upgraded and those which are running in losses.
“It is a good decision as ‘Padharo Mhare Desh’ has made its identity and a good message was there in the tourism sector. Whereas JKDJ failed to make its identity among the tourists and people in the sector,” said Tej Singh Rathore, President of the employee union, Rajasthan Tourism Development Corporation.
He added that the addition of a line in English will help connect with foreign tourists.
While commenting on the change of tourism slogan, a spokesperson BJP said that changing the slogan would not bring any good, unless the ruling party focus on tourism development.