Taiwan records 10.8% growth in Indian arrivals in 2018
Taiwan has recorded 10.8 per cent growth in Indian arrivals from January to November 2018 against 4.2 per cent growth in the previous year. India is Taiwan’s one of the major focus markets.
“We feel great that we have double-digit growth from India and for the 2019-2020, we have a new strategy which is called ‘2 20:20’. In this campaign, the ‘2’ means that we focus on the top 2 per cent of higher income travellers who have the purchasing power to travel overseas. Then the first ‘20’ represents our aim to cooperate with top 20 tour operators in India, while the second ‘20’ in the campaign means that we want to reach 20 per cent growth by the year 2020,” said Trust HJ Lin, Director, Taiwan Tourism Bureau on the sidelines of the recent roadshow held in Delhi.
A record 11 million tourists have visited Taiwan in 2018. The island recorded 10.7 million arrivals in 2017 and 10.6 million in 2016.
The Taiwan Pavilion was recently recognized with two awards at Business Luxury Travel Mart (BLTM) which took place on January 18 and 19 at the LEELA Ambience Convention Hotel in Delhi. The Taiwan Pavilion won “the best MICE product award” as well as “the best pavilion design award,” making it the only exhibitor at the trade show to win two awards.
The Tourism Bureau has also launched the “2‧20‧20” strategy for this year, targeting India’s top 2 per cent of income earners and aiming to cooperate with the top 20 travel agencies in India and create more than a 20 per cent increase in Indian visitors.