Middle East

Lonely planet signs a First-to-market agreement with Abu Dhabi

Travellers can experience Abu Dhabi without entering the emirates now; leading media company Lonely Planet and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a first-to-market agreement.

As per the agreement, lonelyplanet.com will host the ‘Abu Dhabi Adventure Builder’ video player at www.lonelyplanet.com/abu-dhabi-adventure-builder For the next 12 months, enabling travellers to sculpt their own personal, visual itinerary from afar. Featuring 15 bespoke videos of experiences in and around Abu Dhabi, visitors can add up to five videos to the player at any one time, allowing them to explore the city and its surroundings in a completely new, immersive and personal way before they go.

“At Lonely Planet, we are constantly evolving how we provide information and advice for those on the road, so we’re excited to introduce this innovative planning tool with DCT Abu Dhabi that allows travelers to experience the city in such a unique way,” said Tom Hall, Lonely Planet’s Editorial Director

Ferrari World, Abu Dhabi

Ali Hassan Al Shaiba, Acting Executive Director of Marketing and Communications, Department of Culture and Tourism – Abu Dhabi, said that they are excited to partner with Lonely Planet and showcase what the extraordinary emirate had to offer.

“As we focus more on experiential tourism, we hope the video player serves both as a source of inspiration, as well as an easy way for users to create a tailored plan, suited to their preferences and interests, before they visit Abu Dhabi,” added Shaiba

Travelers also have the chance to win a trip to Abu Dhabi, by sharing a photo or video of their best adventure through Twitter or Instagram and tagging it with #LPAbuDhabi, @LonelyPlanet and @VisitAbuDhabi.

Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand.


with inputs from Lonely Planet