Middle East

Indian Celebrities at the ‘SAY SHARJAH’ campaign

Sharjah is the perfect example of a place where the past meets the present and the cultural values and heritage are truly a part of everyday life; and as a tourist one can truly immerse in its art, science, values and traditions.

Sharjah Commerce & Tourism Development Authority (SCTDA) in association with FitZup organized an expedition for renowned TV celebrities and fitness enthusiasts- Kanchi Singh, Rohan Mehra, Helly Shah, Tanya Sharma and Abigail Pande, merging travel and fitness to arrive at the intriguing concept of fitness tours. These well-known celebrities became the faces of the “Say Sharjah!” campaign.

FitZup, along with a team of top Indian celebrities explored the emirate of Sharjah, well-known for its rich cultural heritage – an identity that has been recognized a number of times as shown by its highly deserved awards such as ‘The Cultural Capital of the Arab World 1998’ and ‘Islamic Culture Capital 2014’. It is a vibrant city with an exciting array of cuisines to choose from and arts scene to explore. Sharjah is home to the largest restoration project in the region along with various commercial centres and over 22 museums.

The concept of 6-day long trip, “Say Sharjah” focused on the idea that if you want experiences like Adventure, Family Fun, Shopping, History, Culture and Food; Sharjah is the place to be. For the Indian traveller, the celebrities showcased exciting activities such as dune bashing as well as visiting archaeological sites, strolling on the beaches and enjoying special Emirati cuisine, warmth and hospitality.

“This is an incredible opportunity to be part of a project with an impact to promote Health and Wellness Tourism with leading Indian TV Stars in Sharjah. We are very excited to explore Sharjah through the eyes of the Indian celebrities, with offerings and attractions which every Indian traveller desires,” said Khalid Jasim Al Midfa, Chairman, Sharjah Commerce & Tourism Development Authority (SCTDA).

Announcement event and launch of “Say Sharjah” took place at Autumn Bar & Bistro, Andheri West, Mumbai on 5th November, 2018. Post which the crew and celebrities travelled to Sharjah from 10th November to 15 November 2018; where they visited its highlights — such as Sharjah Center for Astronomy & Space Sciences, Sharjah Classic Car Museum, Al Noor Mosque, Mleiha, Al Hefaiyah Mountain Conservation Center, Rain Room, Heart of Sharjah and the Art Foundation.