Mauritius Tourism Authority conducts 4-city roadshow in India
Mauritius Tourism Promotion Authority (MTPA India) has successfully conducted a four-city roadshow in New Delhi, Ahmedabad, Chennai and Mumbai along with 26 operators.
“The objective behind conducting this roadshow is to show that Mauritius is more than a beach destination. It is a luxurious and glamorous destination as well,” said Arvind Bundhun, Director, Mauritius Tourism Promotion Authority.
“Roadshows are a good opportunity to acquaint with Indian travel partners with the destination and meet the hoteliers, DMCs and activity companies. India is the fourth largest market for Mauritius and by the end of this year, we are expecting about 94,000 to 95,000 Indian arrivals to Mauritius,” said Bundhun.
“We have seen a year-on-year growth of 11 per cent in Indian tourist arrivals over the last four years, taking the number to 86,000 in 2017. We are targeting 120,000 Indian tourists by 2020. We expect a healthy growth in the MICE and wedding segment. More and more Indian travellers are planning to travel to the affordable luxury destination, Mauritius,”said Vivek Anand, Country Manager, MTPA India.
Honeymooners from India is Mauritius’s first market, then comes family travellers. An average stay by an Indian tourist is seven nights and the average spend is USD 350.
Talking about film tourism, MPTA Director said that producers are keen to shoot Bollywood movies in Mauritius and, in order to encourage them, 30 per cent of the total cost will be reimbursed by the government of Mauritius for filming in the Island.