Jammu and Kashmir set to launch tourism campaign

Photo Courtesy: J&K Tourism

The state tourism department is planning to conduct country-wide promotional campaign to attract more tourists to the Jammu and Kashmir.

The department said it will also focus on attracting foreign tourists from Southeast Asian countries and Bangladesh, from where the footfall has witnessed a steep rise in the recent past.

The move to launch promotional campaign were declared by Tourism Director, Tasaduq Jeelani during a meeting with tour operators, houseboat owners and hoteliers held in Srinagar recently.

“The department is planning to participate in travel shows in Surat, Pune, Mumbai, Delhi, Hyderabad, Ahmadabad and Kolkata to tap the domestic market. During the travel trade fairs and road shows, the department would also rope in the media to promote state tourism. The department isalso planning to organise a grand ‘Kashmir Festival’ in which mediapersons of the regional print and electronic media houses from different states would be invited and made aware of the local tourism products,” Jeelani said.

He said the tourist influx from countries such as Malaysia, Thailand, Singapore and Bangladesh had increased over the past few years and the department would make every possible attempt to further increase the footfall from these emerging markets. “It is encouraging that the footfall of foreign tourists to Kashmir and Ladakh has increased. We will visit these countries and project J&K as one of the best and safest tourist destinations and convince the travellers there to visit our state,” he said.