Fiji raises tourism standards to attract more visitors

The Fijian government has pledged to raise its tourism standards to increase visitor arrivals and foreign exchange earnings. “47 per cent of the Fijian government’s allocation of 99.3 million Fijian dollars (about 47.2 million U S dollars) announced in the 2018-2019 National Budget for Fiji’s Ministry of Industry, Trade and Tourism, was allocated to the tourism sector to foster sustainable development,” said Jioji Konrote, President of Fiji while addressing the new Rosie Holidays Event in Fiji’s third largest city of Nadi.

“The government is constantly engaging with Fijian industry stakeholders, including Fiji Airways, to have more source markets for tourism arrivals. Our ongoing initiatives involve expanding international marketing programs to maintain Fiji’s strong position in global tourism,” he said

With an aim to make sure that Fiji remains a top tourism destination and maintains its growth in the tourism sector, the Tourism Fiji Marketing Grant is continuing its global branding initiatives in target markets. Also, Fiji Airways’introduction of three flights per week between Narita in Japan and Nadi which commenced on July 3 will increase the traffic of Japanese holidaymakers and business visitors to Fiji.

“The recent upgrade of Nadi International Airport along with full service destination management companies like Rosie Holidays, augurs well for the growth of the tourism industry,” said the President.

Fiji’s hosting of international sporting events like the Super Rugby Games and the Fiji International Golf Tournament leverages Fiji’s image as a sport tourism destination and the broadcast of these international events to viewers across the world, showcased Fiji’s profile as a premium sporting destination, reported xinhua.