Govt to project Delhi as tourist-friendly destination in social media

The Delhi government has decided to hire a ‘social media agency’ to project Delhi as a tourist-friendly destination on social networking sites such as Facebook, Twitter and Instagram.

The tourism department of the capital state has prepared a plan under which it will undertake several initiatives – one of them is hiring of a professional social media agency. The department has plans to hire an agency by September 2018. The work of this agency would be to brand Delhi as a tourist friendly destination on social networking sites like Twitter, Facebook, Instagram and YouTube.

Delhi has several tourist destinations which include monuments, markets, temples among others and is considered a heritage city which has several monuments. As part of the plan, the Delhi government will also produce five short videos and six radio jingles to promote tourism in the national capital. Apart from this, “tourist literature” will also be published.

Governments of Kerala, Madhya Pradesh, Gujarat, Rajasthan are very active on social media sites to promote tourism in their respective states.