Nepal launches tourism website in Chinese language

With an aim to attract more Chinese travellers, Nepal has launched an interactive tourism website, in Chinese language to attract more Chinese tourists.

Nepali Minister for Culture, Tourism and Civil Aviation Rabindra Adhikari launched a customized website which is an initiative of Nepal Tourism Board, the main tourism promotion body, to communicate in Chinese language.

The website has information on various tourism destinations of Nepal, photos and videos, different activities and things-to-do, and necessary information for the Chinese nationals visiting the country.

Appreciating the role and contribution of China in Nepal’s tourism, the country has prioritised promotion of Nepal through website, mobile apps, road shows, sales missions and travel fairs in China.

“We believe that information about destinations and major features of Nepal through Internet, websites, apps and videos will help in attracting more Chinese tourists. Since we aim to attract 1.5 million tourists during ‘Visit Nepal Year 2020’, this website will play a crucial role,” said Adhikari said after launching the Chinese version of the website.

Nepal is also planning to increase air connectivity with China by adding flights to some new cities within a few months. Works are underway in regard to road connectivity between the two countries, which can ease the flow of Chinese tourists via land route. Nepal received a total of 36,384 tourists through air during the period from January to March. Chinese tourist arrivals to Nepal have shown 100 per cent increase since 2003 with around 7,000 in 2003 to more than a 100,000 in 2017.