Brazil to promote itself as a gay-friendly destination

Brazil’s Tourism Ministry has announced that they have signed an agreement with the Brazilian LGBT Trade and Commerce Chamber to promote the country as a gay-friendly tourism destination. Through the agreement, the government hopes to increase awareness of Brazil as a gay-friendly destination and also improve treatment of lesbians, gays, bisexuals and transgenders (LGBT).

“Brazil is still a very conservative nation, but tourism helps bridge gaps and improve communication,” said Tourism Minister Vinicius Lummertz.

Though Brazil is rich in natural resources and dozens of tourist destinations with potential to attract millions of people, the country still struggles to become a power in the tourism industry.

The country has received a record high of 6.5 million foreign tourists in 2017.