Palladium Hotel appoints Blue Square Consultants as India representative

Spanish Hotel Group, Palladium Hotel Group has appointed Mumbai-based Blue Square Consultants (BSC) as its representative in India. As the hotel group’s representative in India, Blue Square Consultants will conceptualise, implement, and promote PR and sales strategies for three of their Spanish properties in India – Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife, and Ushuaïa Ibiza Beach Hotel in Spain.

“India is turning into a strong outbound market in the world and is ranked among our top 20. Ibiza is among the popular places visited by Indians which is also known for its vibrant music scene and eagerly-awaited concerts every season while Canary Islands is a new destination that Indians are exploring in Spain. We are excited to partner with Blue Square Consultants as it is a highly reputed organisation with a strong foothold across different cities in India. Owing to their successful track record, we are confident that their expertise will help us gain greater visibility in the Indian market and we look forward to welcoming more Indians to our hotels on their holiday to Spain,” said Sergio Zertuche, Chief Sales & Marketing Officer, Palladium Hotel Group.

Palladium Hotel Group is an internationally renowned Spanish hotel chain with 50 diverse properties located across Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy), and Brazil.

“We are delighted to represent three of Palladium Hotel Group’s finest hotels in Spain and are excited to drive results for them in the Indian market. Spain has always been an aspirational destination for Indians and with Palladium Hotel Group’s attractive offerings we aim to target families, experiential travellers, honeymooners, and music aficionados,” said Lubaina Sheerazi, COO, Blue Square Consultants.

While talking about the strategy for the brand she said that they will be looking for various collaborations with the trade and training them through trade fairs/ exhibitions and conducting FAMs for travel trade & media to experience the properties.