Gulf Air unveils new brand identity

As a part of expansion and attracting more tourists to Kingdom of Bahrain, Gulf Air, flag carrier of Bahrain is set to undergo rebranding and the new brand identity was unveiled at the VIP event marking the beginning of Gateway Gulf Investor Forum Bahrain 2018. Gulf Air launched the worldwide exclusive premiere of its outdoor 3D projection #yearofchange video at one of the topmost projections in the world, on the Four Seasons Hotel, Bahrain Bay. The video will soon be displayed across the airline’s network. The event was carried out under the backing of Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister and Chairman of Bahrain Mumtalakat Holding Company (Mumtalakat).

By the end of 2018, Gulf Air will be delivered with 39 new Boeing and Airbus aircrafts and the arrival of five Boeing 787-9 Dreamliners and two Airbus A320neo aircraft. The most exciting entry, Gulf Air’s first Boeing 787-9 Dreamliner was delivered on April 27th and will helm the carrier’s double daily London Heathrow service. This will enable increased passenger capacity with enhanced, superior on-board products and services. The incoming aircraft orders will guarantee Gulf Air that it sustains one of the youngest fleets in the region while stressing upon its award-winning reliability, on-time performance and product and service standards.

“The year 2018 is the year of change for Gulf Air, which has witnessed major developments in fleet modernisation, network expansion, enhanced product offering, and rebrand. As Gateway Gulf Investor Forum Bahrain 2018 begins, this is a fitting time to look at aviation’s role in supporting the global economy and, specifically, our national carrier’s pivotal role in Bahrain’s economic transformation. 2018 is a year of change for Gulf Air as it embarks upon a new era in its history, becoming the airline of choice with a global footprint and best in class. The 3D #yearofchange video projection showcased tonight sheds light on the future shape of Gulf Air and its growing positive impact on Bahrain, the region and the aviation sector as a whole. As one of the world’s tallest projection screenings, with a truly inspiring vision of our kingdom’s future and the potential of our national carrier, we hope all our guests and the Bahraini public as a whole enjoy it,” said Zayed R. Alzayani, Chairman, Gulf Air’s Board of Directors.