Middle East

Sharjah to endure major boost in tourism sector

In an initiative to develop Sharjah’s tourism prospects, Wego, the largest online marketplace in Middle East and North Africa, has kicked off a unique destination co-marketing campaign in collaboration with Sharjah Commerce and Tourism Development Authority (SCTDA). The campaign aims at projecting Sharjah’s greatest tourist attractions through online marketing activities. The customary hospitality and traditional charm, fun attractions etc will be promoted through this campaign. The campaign aims to mark Sharjah as a strong spot in world tourist map and make it a unanimous destination of choice among global travellers.

The campaign will also have its marketing hand on the Emirate’s relished events like Sharjah International Book Fair, Sharjah Calligraphy Biennial and Sharjah Traditional Crafts Forum. This assures that the events will be raised to another level by Wego attracting a huge number of tourists to the emirate. The campaign will have a series of multi-device and multi-channel promotional activities that will help the SCTDA to connect with millions of travellers across the globe. This will also better the tourist experiences and unveil hidden gems that’s exclusive to the emirate, gifting a memorable experience to the tourists.

“Sharjah is the perfect Middle Eastern city for travellers who wish to explore a ‘fresh’ destination packed with unique history and rich heritage and traditions,” said Mamoun Hmedan, Wego managing director for Mena and India.

Wego is the largest online travel marketplace across the Mena region, which presents Destination Marketing Organizations (DMOs) with the distinct opportunity of engaging with millions of travellers. DMOs are increasingly partnering with Wego to gain an unparalleled advantage for their destination marketing activities through our strategically positioned and individually tailored online campaigns. “Our constant endeavour is to empower DMOs to capture the interest of potential travellers and attain high-conversion rates at the most favourable time – while they shop for travel. In order to boost the emirate’s image as a family-friendly and culturally-charged destination, Wego will harness online tools such as high-impact display advertising, Search Engine Marketing (SEM), and unique content marketing tactics. Together, these digital marketing tactics seek to further strengthen SCTDA’s ongoing marketing efforts,” he added.

Reports and surveys forecasts a growth of 5.3 per cent in 2018 for the hospitality industry in UAE and Sharjah will don a predominant role through their initiatives.