Etihad launches new luxury loungewear for First Class guests
Etihad Airways teams up with Emirati brand, A Friend of Mine by Xpoze to launch an exclusive luxury loungewear line to be offered to the airline’s First Class guests. The airlines is also planning to launch a new clothline for the guests who are staying in The Residence on board the Airbus A380 fleet.
Inspired by the simplicity and elegance of traditional Emirati dress, the new clothline features earthy colours and is made of anti-bacterial and hypoallergenic Modal. The colours of the dresses have been selected to ensure that it complements all skin tones and can easily be matched with other items for everyday wear. They are also crease-resistant and breathable.
“The innovative and striking designs follow the same attention to detail and design principles held by Etihad. The creations are high-quality, wearable on your flight for relaxing or sleeping, yet simple and stylish enough to be matched with other items of clothing for everyday wear,” said Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery.
Etihad Airways conducted a competition last year to identify the best local talent to create the new designs. The launch of the loungewear took place at The Louvre Abu Dhabi at a joint event with luxury online retailer Moda Operandi.