Middle East

Abu Dhabi successfully completes tourism roadshow to China

The Abu Dhabi Department of Culture and Tourism – (DCT Abu Dhabi) said it has successfully concluded a roadshow taking in three major cities in China.

The roadshow, which took in Beijing, Nanjing and Guangzhou, aims to help raise awareness about the emirate as a holiday destination for Chinese travellers. Statistics show that in the first two months of 2018, 86,400 Chinese visited the Emirate, with February alone accounting for a 83.6 per cent increase. The Department is targeting 600,000 Chinese hotel guests a year by 2021.

Several tourist attractions and hotels across the emirate have already received the China Tourism Academy’s Welcome Chinese Certification. The Certification is awarded to destinations offering high quality services to Chinese visitors, including Mandarin-speaking staff. Recent legislation lets Chinese visitors do not need a visa to visit Abu Dhabi, making the process of staying in the Emirate even easier.

“Abu Dhabi will continue to position itself as an attractive destination for Chinese travellers. Moving forward, we will continue to promote Abu Dhabi’s unique offerings focused on presenting the best culturally-enriching experiences to our Chinese visitors who are seeking to experience new cultures. We have actively increased our efforts to capture the awareness of and convert Chinese travellers to visit Abu Dhabi. The efforts focused on lowering access barriers to Chinese travellers by preparing digital platforms, including our website and mobile application to fully support Mandarin-speaking users. We have formed partnerships with the popular technology companies Weibo, Wechat and Baidu to help DCT Abu Dhabi reach millions of new potential Chinese travellers,” said Mubarak Al Nuaimi, director Promotions and Overseas Offices, DCT Abu Dhabi.