Millennials spend more on travel than seniors
Millennials are willing to spend more on leisure trips as compared to people belonging to the older age group, reveals a survey conducted by Phocuswright study, which is co-commissioned by ixigo, a travel marketplace. Over 2,700 travellers took the online survey. Almost half (48 per cent) of the respondents were millennials.
Around 22 per cent of seniors aged above 55 spent over Rs 6,000 per night for their most significant trip during the year whereas 34 per cent of the millennials, specifically in the age group of 25-30, spent this much or more. One out of every two millennial considers non – hotel lodging options such as private homes, bungalows, homestays or service apartments in preference to hotels. On the other hand, 70 per cent of seniors tend to prefer hotels over non-hotel accommodations.
Millennials also lead the trend towards independent and solo travel in India as compared to other major markets in Asia and Pacific (APAC). About 45 per cent of all Indian online leisure travellers have taken at least one solo trip in the last 12 months, which is higher than travellers from other APAC countries. Indians are also taking shorter but, more frequent trips, with only 14 per cent of travellers surveyed having taken a trip of 14 days or longer in 2017.
“Millennials are changing the way Indians travel. Travel apps, coupled with rising smartphone penetration, have brought about a marked evolution in traveller behaviour. In 2017, online Indian travellers on an average spent Rs 1.5 lakh on their travel and took three leisure trips across the year. International travel has also increased, with two in five online Indian travellers having travelled internationally in the last 12 months, as compared to one in three during 2014,” says, ixigo CEO and co-founder Aloke Bajpai.