Madhya Pradesh Tourism launches campaign to drive domestic tourism
After lifting all travel restrictions, Madhya Pradesh Tourism Board (MPTB) has introduced a new campaign Intezaar Aapka to attract tourists who would like to visit the state. The campaign is running currently on all social handles of the state tourism board.
The campaign includes a series of communications about the destinations that are awaiting tourists. Being under lockdown for more than 100 days now, travellers are eager and willing to come out of their houses with families, not far but for a short weekend getaway.
Keeping such points in mind, the MPTB is promoting places of tourist interest such as Ujjain, Panchmari, Amarkantak, Bandhavgarh, Kanha and Mandu, among others. The campaign highlights the historic importance of all these destinations in Madhya Pradesh.
In phase one, the state opened its wildlife parks and temples on June 15 while in phase two, the state opened all the historical monuments from July 6.
With the help of this campaign, the tourism board wishes to build the confidence of tourists. The board has also designed several interesting tour packages keeping safety of travellers in mind. The tourism board has introduced itineraries for short 2-3 nights’ road trips “to save people from boredom of a weekend”.
Madhya Pradesh is particularly famous for its Khajuraho temples which exhibit the erotic sculptures depicting the ancient India Kama Sutra text. The great Sanchi Stupa constructed during King Ashoka’s reign is situated here in Bhopal. The eastern Bandhavgarh and Kanha national parks, which are famous for their Bengal tiger sanctuaries, offer guided safaris.