Seychelles Tourism Board enhances its presence in tier II and tier III cities
Seychelles Tourism Board (STB) participated in the Global Panorama Showcase 2019 (GPS), a premier business networking event in order to reach out to tour operators beyond metro cities of India. Out of eight cities where the event took place, this year STB shortlisted Hyderabad, Lucknow and Kolkata to educate and network with the travel trade.
“This year Seychelles Tourism Board conducted various workshops across India, however, participating in GPS helped widen our base of interaction with agents from tier II and tier III cities that have the potential and interest in Seychelles. While we have reached out to around 200 agents in each city through this event, it has also helped us understand the nuances of these regions, their specific requirements and the destination’s image in these cities,” said Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office India.
The USP of this event was its wide reach that expands its radius beyond a city to other smaller towns around it. Since the south market is fragmented and has small pockets of wealth, participating in Hyderabad GPS helped STB to connect with many tour operators form the entire Telangana state. Lucknow GPS participation was marked by key agents in Uttar Pradesh who receive large number of queries for leisure holidays. And Kolkata presence enabled STB to reconnect with agents who attended Seychelles’ roadshow in 2018 as well as gave a platform to reach out to newer ones from Bhuvaneshwar. Understanding this trade event’s high potential, Air Seychelles also participated in the Kolkata event to create larger impact.