Kerala

Learn How to use YouTube for destination promotion from Jessica Dante at ICTT 2019

YouTube has unlimited potential for travel destinations planning to increase the tourist footfall. With visually appealing content, it is now easy to grab the attention of the target audience. Recent studies show that audiences prefer video on all social platforms. YouTube is the second largest search engine after Google and many travellers start their trip planning with search. YouTube has an important part to play in your Search Engine Optimisation and Content Marketing strategies. Here’s Jessica Dante, Youtube Marketing Expert from London, speaking at the International Conference on Tourism Technology on How to use YouTube for destination promotion on September 27, on the World tourism Day, at Le Meridian, Kochi.

The third edition of ICTT, organized by ATTOI, in association with Kerala Tourism, aims at helping the players of tourism industry to stay abreast with the latest technology through effective usage of digital and social media platforms. Around 10 subject experts across the globe will offer their insights on 10 different topics related to online promotion of the business.

The two-day long event will begin on September 26, 2019 and will be concluded on September 27, on the World Tourism Day. Around 500 delegates including tour operators, hoteliers, resort owners, homestays, SEO (search engine optimization) companies, software firms, social media marketing companies and bloggers, are expected to attend the conference at Le Meridian hotel, Kochi.

The topics include: Impact of influential marketing in tourism by Ellie Shedden, Australia; Artificial intelligence and travel revolution by Losch, Italy; Secrets of search Engine Rankings by David Carollo, Singapore; How to do social media tourism promotion to get Chinese tourists? by Richard Matuzevich, China; Tips to become a good digital photographer? by Shane Dallas, Kenya; How to create a good story about your brand? by Jen Morilla, USA; How innovation in travel and tourism is driving economic and jobs growth by Brian Marrinan, Ireland; How to create an attention grabbing content/blog? by Heather Heuman, USA; How to use YouTube for destination promotion by Jessica Dante, UK; Program tips for improving E-A-T SEO by Sean Patrick Si, Philippines and Instagram and growth strategies by Isabel Mosk, Netherland.

Registrations are ongoing, with details available on http://www.icttindia.org