China’s winter tourism attracts nearly 200 mln tourists

Around 197 million people visited China to take part in winter tourism between November 2017 and March 2018, says an annual report released by the China Tourism Academy.

The cost associated with winter tourism has been decreasing while the public shows increasing interest in participating, said Han Yuanjun, editor-in-chief of the report.

Winter tourism is conducive to rural vitalization and local economic transformation, the report said.

Winter tourism has been booming in China since Beijing won its bid in 2015 to host the 2022 Winter Olympic Games. Local governments of Beijing and the provinces of Hebei, Jilin and Heilongjiang have unveiled policies to promote winter tourism.