Shanghai World Travel Fair to be held in April
The 16th edition of Shanghai World Travel Fair (SWTF), organized by Europe Asia Global Link Exhibitions & Shanghai International Convention & Exhibition Corp., Ltd and supported by VNU Exhibitions Asia, will be held from April 18 to 21, 2019 at Shanghai Exhibition Center. SWTF is one of the most well-known and influential annual travel exhibitions in China that provides a comprehensive platform for both professional operators and final consumers.
In 2018, 750 exhibitors and co-exhibitors from 53 different countries exhibited at the show their attractions, resources and travel services to over 43,000 buyers, trade visitors and final consumers. The volume of travel packages’ sales conducted on-site by some of China’s largest travel agencies reached RMB 50,925,000 (over 6.7 million euros).
In 2019, the show will have a strong focus on the buyer program for the exhibitors that are looking to get in touch with tourism professional buyers and trade visitors in China. The show will be a great opportunity to meet a number Chinese buyers coming from some of the wealthiest parts of Eastern China such as Shanghai, Guangzhou, Beijing, as well as the fastest growing second tier regions located in the East of China such as Zhejiang, Jiangsu, Anhui, etc.
The show will host a dedicated B2B hall restricted for access by trade visitors only where a one-stop solution will be offered to the audience, with exhibited tourism products varying from destinations, attractions, airlines, cruises, accommodation, etc. An online match making system is available for the exhibitors and buyers in order for them to schedule meetings with each other prior to the show so that to save time and increase efficiency. Speed matching activities will also take place during the show to give both exhibitors and buyers more networking possibilities among them.
Several concurrent activities are also scheduled to take place during SWTF2019 in order to provide the latest information and hear the latest tourism trends in China and the world presented by key opinion leaders.