Expedia Group to boost travel in Scotland
Expedia Group, one of the world’s largest online travel companies, and Scotland’s national tourism board, VisitScotland, have joined hands to help drive travel demand by supporting the country’s hoteliers.
Expedia Group and VisitScotland have come to an agreement to build awareness of its value-adding technology tools, help maximise hotels’ offering and boost travel demand, particularly during the low season.
Expedia Group’s expertise on managing travel data will help VisitScotland conduct a review of the visitor experience in Scotland, with a focus on improving regional spread across the country as well as working with industry partners and sharing best practices.
“We’re delighted to join forces with VisitScotland on this important new initiative. Our data shows that Scottish hotels have enjoyed a really positive first half of the year, with those across a number of the region’s cities and highland destinations enjoying good growth compared to the same period last year. This new alliance aims to build on that success and drive even greater demand all year round,” Irene Roberts, director of market management, UK and Ireland, Expedia Group.
According to data gathered by the Expedia Group, which includes UK hotel demand from January to June 2018, the demand for Scottish hotels have increased with a number of cities and regions across the country experiencing a strong year-on-year growth. Glasgow and Aberdeen experienced a significant increase, each growing around 10 per cent year on year, the company said in a statement.
Over the last few years, VisitScotland has been working with major players in the travel industry to help both its tourism industry and the visitor experience with great results. Its core purpose is to maximise the economic benefit of tourism to Scotland. The organisation employs around 700 people and its key objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by GBP 1 billion (USD 1.3 billion) by 2020.