Copy Kerala model for responsible tourism: Tourism Secretary
“Local community participation to be sought in the development of tourism destinations, to have sustainable tourism development,” said Rashmi Verma, Tourism Secretary, Union Ministry. She was speaking at a session on “Mission: 20 million tourists – possibilities and challenges,” organised as part of the 34th annual convention of Indian Association of Tour Operators (IATO), taking place in Visakhpatnam.
“Involvement of the local communities in promotion would not only help in popularizing the new destinations, but also contribute to the local economy. We need such responsible tourism. We must learn from Kerala where the local people have become the stakeholders, by promoting home stays,” she added,
In Kerala, responsible tourism activities are implemented by the Responsible Tourism Mission, which covers all forms of tourism and seeks to minimize negative economic, environment and social impacts. It generates greater economic benefits to local people and enhances the wellbeing of local communities. It also makes positive contributions to the conservation of natural and cultural heritage, and maintenance of the world’s diversity.
Foreign tourists witness traditional coir making, as part of responsible tourism in Kerala
The minister exhorted the tourism players to explore new markets like China, South Asia, South East Asia, Japan and Russia. The Indian Missions are engaging with the tour operators in those countries and publicity is being done through social and electronic media in the native languages.
She also reiterated the need of direct flights to the country’s popular destinations from all the around the world. “The absence of direct flights from countries such as Vietnam and Myanmar was forcing tourists to take connecting flights from the nearest destination, which meant increased cost and travel time,” she added.
