Kashmir Festival to be held in September

Jammu and Kashmir Department of Tourism is organizing mega Kashmir Festival in the last week of September this year to attract more travellers during Durga Puja Holidays and also spur tourist footfall in the upcoming autumn season.

Secretary Tourism Rigzin Samphel chaired a review meeting in this regard, at TRC with Director Tourism Kashmir Tasaduq Jeelani and other officers of the department.

During the meeting, Secretary Tourism directed the officers to make the foolproof arrangements and preparations for the successful conduct of the Festival. “The state is bestowed with natural beauty and landscape, besides diverse culture, amazing art and craft, sumptuous cuisine, unique music that needs to be showcased to the travellers,” said Rigzin Samphel.

It was also decided in the meeting that the country’s leading travel agents and tour operators, MICE operators, golf promotors, celebrities from film industry, bloggers, national and regional print and electronic media from different states, will be invited and will be shown the state’s diverse tourism products. The key features of the festival include sightseeing to premier tourist attractions and resorts, shikara rides and houseboat cruise, musical evenings, water sports activities, exhibition of handicrafts, horticulture and other allied products, networking with the local tour operators, hoteliers and houseboats owners.

“The festival will create a buzz and send a positive message across the globe that Kashmir is a happening place where tourists not only enjoy breathtaking landscape but can also be engaged in various recreational activities,” said the secretary. He also called upon the local tour operators, hoteliers, guest house and houseboat owners to avail the opportunity of the presence of best tours operators of the country by networking with them for business opportunities.